Founder

Atif Hanif

Given the title of ‘Words-Worth’ in Student Life. MBA (Marketing), BA-Hons (History, Urdu Literature & Political Science), 10+2 (PCM) from AMU. Cultural-Mind & Urdu-Heart are Passionate about Serving Humanity. Specialized Talks & Writing are additional assets. Brand & Marketing professional with varied experience in Marketing Communication, Brand Management, Advertising, Events, PR & Media (Social, Electronic & Print)

Key Skills :

– Urdu Poetry, as the memory supports this Passion tremendously
– Guest Speaker on subjects ranging from Urdu, Heritage to Marketing
– Anchoring on various platforms
– Content creation as per requirements; Books, Articles & Reviews
– Heritage Walks for the promotion of Heritage
– Video & Documentaries related to Culture
– Social Media Strategy & Handling
– Arranging classes for Learning of Urdu & Calligraphy
– Events & Promotion through various tools of Marketing Communication

Extra-Curricular Engagements :

– Author : (1) Discovering Lucknow (2) Discovering AMU
– Founder : Xtraordinary Life (Digital Marketing platform for Cultural Promotion)
– Founder : Xtraordinary Health (Digital Marketing platform for Health & Wellness)
– Founder : Shoulder To Shoulder Foundation (Working for Communal Harmony & Social Work)
– Life Member : Lucknow Management Association
– Life Member : INTACH
– Joint Secretary : AMU Old Boys Association, Lucknow
– YouTube Videos @ Xtraordinary Life, Urdu Studio & Others
– Cultural Talks @ FM & TV
– Guest Faculty @ American Institute of Indian Studies (International Urdu Learning Institute) & Others
– Line Production @ Rising Sun Films (Gulabo Sitabo – Amitabh Bachchan Film on Lucknow)
– Motivational Talks @ Network 21