Founder

Atif Hanif

Given the title of ‘Words-Worth’ in Student Life. MBA (Marketing), BA-Hons (History,
Urdu Literature & Political Science), 10+2 (PCM) from AMU. Cultural-Mind & Urdu-
Heart are Passionate about Serving Humanity. Specialized Talks & Writing are
additional assets. Brand & Marketing professional with varied experience in
Marketing Communication, Brand Management, Advertising, Events, PR & Media
(Social, Electronic & Print)

Key Skills :
Urdu Poetry, as the memory supports this Passion tremendously
Guest Speaker on subjects ranging from Urdu, Heritage to Marketing
Anchoring on various platforms
Content creation as per requirements; Books, Articles & Reviews
Heritage Walks for the promotion of Heritage
Video & Documentaries related to Culture
Social Media Strategy & Handling
Arranging classes for Learning of Urdu & Calligraphy
Events & Promotion through various tools of Marketing Communication

Extra-Curricular Engagements :
Founder – Xtraordinary Life (Digital Marketing platform for Cultural Promotion)
Founder – Xtraordinary Health (Digital Marketing platform for Health & Wellness)
Founder – Shoulder To Shoulder Foundation (Working for Communal Harmony &
Social Work)
Life Member – Lucknow Management Association
Life Member – INTACH
Joint Secretary – AMU Old Boys Association, Lucknow
YouTube Videos @ Xtraordinary Life, Urdu Studio & Others
Cultural Talks @ FM & TV
Guest Faculty @ American Institute of Indian Studies (International Urdu Learning
Institute) & Others
Line Production @ Rising Sun Films (Gulabo Sitabo – Amitabh Bachchan Film on
Lucknow)
Motivational Talks @ Network 21